Tuesday, April 25, 2017

Chapter 9


Measuring your relationships with your communities and neighbors

1.      Agree upon solid measurable goals that are tied to the bottom line

This means you must make a list of goals that are achievable. If the goals set are not reachable they are then worthless to the company.

2.      Define your publics

You must know who all effects your business. Who you need to reach to build your business and maintain success.

3.      Who or what are your benchmarks

This is where you compare yourself to others within the industry. How big of a player do you want to be? What do you have to do to reach these goals.

What do Snapchay Emoji's Mean?


1.      Smiley Face Emoji on Snapchat


What it means: This user is one of your best friends on Snapchat. You frequently send Snaps back and forth to each other.

2.       Yellow Heart Emoji on Snapchat

What it means: This user is your #1 best friend. You send the most Snaps to this user, and they send the most Snaps to you.

3.       Smirking Face Emoji on Snapchat

What it means: You're one of this user's best friends, but they aren't one of your best friends. They send you more Snaps than you send them.

4.      Grimacing Face Emoji on Snapchat


What it means: Your #1 best friend is their #1 best friend, too. You both send lots of Snaps to the same user.

5.       Sunglasses Face Emoji on Snapchat

What it means: One of your best friends is one of their best friends. You send a lot of Snaps to someone they also send a lot of Snaps to. 

6.       Red Heart Emoji on Snapchat

What it means: You've been #1 best friends (yellow heart status) with this user for two weeks in a row.

7.       Pink Hearts Emoji on Snapchat


What it means: You've been #1 best friends with this user for two months in a row.

8.       Fire Emoji on Snapchat


What it means: You and this user are on a Snapstreak -- you've been sending each other Snaps for several days in a row. The number of days you've been on a Snapstreak will appear next to the fire emoji.

9.      100 Emoji on Snapchat


What it means: You've been on a Snapstreak with this user for 100 days in a row.

10.   Hourglass Emoji on Snapchat


What it means: Your Snapstreak with this user will end if you don't send them a Snap very soon. You can send them a Snap or a Chat to keep it going.

11.   Baby Emoji on Snapchat


What it means: You and this user have recently added each other as Snapchat friends.

12.   Gold Star Emoji on Snapchat


What it means: Someone has replayed this user's Snap within the past 24 hours.

13.  Gold Sparkles Emoji on Snapchat


What it means: You're in a Snapchat Group Chat with this user.

14.  Birthday Cake Emoji on Snapchat


What it means: Today is this user's birthday. This emoji will only appear if the user indicated their date of birth in their Account information.


Staying Motivated in the last couple weeks of the semester


I don’t know about you, but at this point in the semester I’m running on empty. Actually, I’m beyond empty. I’m so low on motivation that just getting out of bed to go to grab breakfast  is becoming a struggle. It seems like everyone I talk to is in the same emotional place. I’ve witnessed more meltdowns in the last week than I have in the rest of Spring Semester and Fall Semester combined.  It’s just that point in the year where the warm weather is teasing everyone, the pressure of upcoming finals is overwhelming, and tensions are overall running high.

On top of that, professors are throwing everything they’ve got at us. A month ago we were coasting along doing small assignments here and there, but nothing that would make or break a grade. Now, suddenly, every project, paper, and test assigned is worth at least 20% of the final grade, and we’re left drowning in a pile of homework wondering how this could have happened.

It’s easy amidst all the chaos to throw motivation and drive to the wind, fall into an “I don’t care” attitude for the rest of the year, and allow your brain to check into summer mode a few weeks early. Trust me, you’re not the only one. I’m struggling with the temptation every day.

But y’all... We’re almost there. We have less than three weeks until Spring Semester 2017 will be nothing but a memory, and we’ll be soaking up the glory that is summer vacation. We’re so close! Why let yourself abandon hope? Here are some tips on how to keep hold of what little motivation you have left and end your 2015 academic year as strong as you started!

1. Wake up

We constantly complain about having to pull all-nighters, but, in reality, we all know that the only reason we have to stay up late is because we refuse to get up any more than a half hour before our first class of the day. Imagine how much less stressed you’ll be if you don’t have the pressure of knowing you’ll be up till 3 a.m. writing a paper hanging over your head. Especially as finals approach, give yourself that extra time! Pour a cup of coffee or 3 and get started before noon! 

2. Schedule breaks in your study sessions

When it’s nice out, the library or a dorm room can start to feel like a jail cell. Rather than fighting the urge to be in the sunshine, intentionally give yourself time to get outside and walk the Tundra. It will give your brain a chance to breathe, and you’ll be so much more productive in the long run if you give yourself the chance to actually do what you want and get out of your stuffy homework dungeon.

3. Turn off your phone

You’ve heard this 1001 times, but seriously, do it. Turn it off. Give it to your roommate and tell them to hide it if you have to. Do whatever you have to do to hide the temptation of Twitter, Instagram and Snapchat. You can live without social media for long enough to complete your to-do list for the day.

4. Reward yourself for your progress

Giving yourself an incentive to get work done quickly will make you so much more productive. For every couple hours of studying, give yourself a quick break. Watch an episode of your favorite show,  go to the gym, or eat a snack. If you finish a chapter of Economics or a page of your English paper, you deserve that incentive!

5. Spend time with your friends

School is going to start to feel like it’s taking over your life as the days in the semester continue to dwindle, but don’t forget to save some time for your friends! Too soon, everyone is going to head home for the summer, and you’re going to miss having all of your friends in one central location. Carve some time out of your schedule and enjoy your last few days with your buds.

6. Keep reminding yourself that eventually all of this will be over

There is absolutely nothing you can do to speed up or slow down time. Finals are going to happen, and then they’ll be done. These last two weeks are going to be difficult, but, no matter how impossible that last paper seems or how lost you feel while studying for your Stats exam, don’t forget that you are going to make it to the other side. So just take Dory's advice and... JUST KEEP SWIMMING!


Tuesday, April 18, 2017

Chapter 5: The New Rules for PR and Social Media




Rule #1: You’re not in control. On social media, you are unable to predict what the millions of people are going to say. It’s out of your control.  Do not try to control the conversation it will only make the situation worse.

Rule #2: There is no market for your message. People now a days only listen to speak not to hear the actual message. So, it doesn’t matter how many people you reach with your message it matters how many actually listen and take action.

Rule #3: It’s about reaching the right eyeballs not all the eyeballs. This follows rule 2 you want to reach people that will interact and actually use your business paying for people to see your post that won’t use it is wasted money. Target the people that will use your services.

Rule #4: Its worse to not be talked about at all. Whether they are negative comments it is best to be mentioned than not at all. This draws attention to your name and more than likely will step up and defend your business based on their experience. This often will lead to people looking into your business to find out more for themselves.

Facebook Live Shooting


On Easter, Steve Stephens drove around downtown Cleveland on what he said was a mission to commit murder and soon he had an audience of millions for his shooting of Robert Godwin Sr., 74, which he recorded and posted on Facebook, the police in Cleveland said.
On Monday, the authorities nationwide were looking for Mr. Stephens, 37, with the police as far away as Philadelphia saying they had received calls about sightings of him in that area.
Now Facebook is facing a backlash over the shooting video, as it grapples with its role in policing content on its global platform.
It is an issue that Facebook, the world’s largest social network, has had to contend with more frequently as it has bet big on new forms of media like live video, which give it a venue for more lucrative advertising. The criticism of Facebook over Mr. Stephens’s video built swiftly Monday, with critics calling it a dark time for the company and outrage spreading on social media over how long it had taken more than two hours for the video to be pulled down. Ryan A. Godwin, the victim’s grandson, pleaded with other users on social media to stop sharing the video online.
The situation is increasingly fraught for Facebook. Even as it has become a forum for more sensational events, live and otherwise, it has said it does not want to be a media company that overly arbitrates what is posted on its site. But the more reluctant it is to intervene or the slower it is to respond, the more it may open itself to the posting of killings, sexual assaults and other crimes.

A Letter to the guy I thought I couldn’t Live without

Hi there,
I know we haven't talked in a while, and I am okay with that. For the last four years, I would have pictured myself here with you today, but that isn't how things worked out. You probably will never read this, as I know you don't read anything, much less something I wrote. This letter is more for myself than for you, but if you do ever come across this, there are a few things I would like to tell you.
I am happy. I know you thought you broke me and left me in a million pieces, but surprise, you didn't. I am happier than ever and surrounded by people who love and care for me, unlike you ever did. Being with you I constantly felt like I wasn't good enough, but I now see I was more than good enough. I have found people who never fail to make me smile and lift me up. People who don't lie to me and hurt me constantly. I can finally see what I deserve. Being with you I thought I was the happiest girl in the world, but I now see that was all a lie, as was our whole relationship. Without you, I have found happiness I never thought I would, and I don't think I would have had I stayed in our toxic relationship.
I am not bitter. Although our relationship tore me apart constantly, I am not bitter. I wanted to hate and honestly sometimes I still do, but I see now that makes no difference and will only bring me down. You are not worth it. Instead of filling my heart with hatred for you, I have learned to forgive and my heart is now filled with love for others who deserve it. I wish you the best in what life has to offer you, although I am more than happy that is not with me.
Thank you. Thank you for the few memories I enjoyed. Thank you for allowing me to be a part of your life. Thank you for introducing me to some amazing people. Lastly, thank you for showing me what I deserve, which is so much more than you gave me. You really opened my eyes.
While I thought I would never be able to live without you, I have. Through the constant heartbreak, endless nights of crying, and days I thought I would never get through, I was able to come out a stronger person. Since we broke up, I have been able to see things in a new perspective. I see things brighter than I ever did with you. I can finally smile and be happy with who I am. I am more confident, because I am not being constantly tore down anymore. I never thought I would in a million years say this, but thank you for ending things. I am a better person because of it, and I hope you are too.
I do not completely regret our relationship, because it did show me things I don't think I would have seen without the hell you put me through. I do regret spending all my time on you instead of the others who deserved my time and love. I have learned that when people show their true colors, you have to believe them. I am no longer than naive little girl you once knew me as. I now have a backbone, and I have grown wiser thanks to you. While you put me through absolute hell, there is one last thing I would like for you to know, I forgive you.

Tuesday, April 11, 2017

The best Snapchat filters


Think of Snapchat filters as the ultimate in selfie-enhancing technology. To find filters, simply tap on your face before you shoot and select one of the options that pops up. Once you've captured a photo or video, swipe left or right to see other filter options. While you can't search for specific filters  like Snapchat messages, they come and go. However, we have a few favorites you should keep an eye out for.

Hip Glasses

Snapchat has been very into this idea of combining cool, reflective glasses with added background music if you use the filter on a video. Augmented reality perk: convincing your pals you're spending a wild night out instead of what you're actually doing, sending snaps from the couch.

Puppy

People who say this is not their favorite filter are kidding themselves. With cute puppy ears and an interactive tongue feature, it serves every purpose we want in our filters you look cute but also show off your clear appreciation of dogs. You can take a snap with a friend and they'll be similarly pup-ified.

Face Swap

Ah, trying on our friends' faces. Though the results are disturbing 99 percent of the time, it's important to appreciate the technology behind this terrifying Snapchat classic.

Flower Crown

We'd like to take this opportunity to say thank you to the most basic of Snapchat filters that also miraculously makes everybody's skin look flawless and adds that crucial eye highlight that we never knew we were missing.

Voice changing filters

Not only are these video filters adorable, they also come with a voice changing feature in case you wanted to sound like Alvin and the Chipmunks for a while.


Chapter 3


The seven steps

1.       Define your goals and objectives:  Here we are looking at why are we making these actions? What are you seeking to measure? Overall, what do you want to get out of this.

2.       Define your environment, your audiences, and your role in influencing them. In order to receive the most accurate return you need to know what people you are reaching and what is going on in the surrounding area.

3.       Define your investment: what will it cost? What is the “I” in ROI? In this aspect, I think you get what you pay for. Although the costs are high it might be worth it in order to have a better outcome.

4.       Determine your standards. You must have a base to measure from. One can look at the industry as a whole and determine where you stand. Then look at the other businesses that are currently excelling and determine what you need to do to meet the base measurements.  

5.       Define your key performance indicators: what are the metrics you will report with? Some can be determined with output measure.

6.       Select the right measurement tool and vendors and collect data. Pick the tool that will be most beneficial in answering your questions correctly and for your business.   

7.       Turn data into action: examine data, draw actionable conclusions, and make commendations. The data you collect is impractical unless you do something with it. Now that you have your answer you can alter your work.

15 Summer date night ideas


1.  Fill Out Your Summer Bucket List–   Why not make a whole fun date night out of it?  Sit down to write your Summer Bucket List together! You could even take turns choosing something to put on the list.

2.  Pool Party–  Hot summer weather plus a refreshing swimming pool equals the setting for a great date!  Your boyfriend is going to love this one.  What could be better than splashing around with his girlfriend in a swimsuit?  Not too many things.

3.  Campout for Two–  A cheap, fun and totally romantic date is waiting right in your backyard.  Set up a tent, make foil dinners, and play some games in your tent for two.  

 4.  S’more Lovin-  Show your honey S’more Lovin’ with a quick and easy marshmallow roasting date on the back porch.

5.  Road Trip Date–  Summer is the perfect time of year for a Road Trip! Look up road trip games and questionnaires to keep you laughing the entire time.

6.  Fishing Date–  When’s the last time you went fishing?  Whether you’re a seasoned fishermen or just beginners, you’re sure to have some fun with this fishing-themed date

7.  The “Fate Burger” Date–  If you love yummy food and have an adventurous streak- this is the date for you!  Invite a bunch of your couple friends over for some burgers on the grill.  But here’s the catch- you’ll be throwing darts to determine your burger toppings.  

 8.  Summer Picnic and Games–  Invite some of your favorite couples over for the perfect group date- a summer potluck picnic and party games.  Make a friendly competition out of Watermelon-Seed-Spitting, a Pie-Eating Contest, Bubble Gum Blowing, Ring Toss, Squirt Gun Shoot Out, or an Ice Cream Station.

9. “Soak Up The Sun” Water Fight–  Water fights are always fun during the summer.

10. Discover a New Town Together–  Why not try exploring somewhere new together when date night rolls around?  Even if you’ve lived in the same place for your whole life, I guarantee there are cities and neighborhoods nearby that you have not discovered yet.  So pull out a map and go on a spontaneous adventure!

11.  Wild About You Zoo Date–  A trip to the zoo is sure to bring out the kid in you with this creative date idea!  

12. Garage Sale Scavenger Hunt–  Go on a scavenger hunt and hit up all of your local garage sales on this fun and cheap date idea!

13.  Star Gazing–  Enjoy a romantic date night snuggling under a starry summer sky!

14.  Nerf Wars Date–  Pull out the Nerf guns and invite some of your married friends over for a fun Nerf Wars Battle!  

15.  At-Home Drive-In–  Check out this fun 1950’s Blast from the Past date!  Enjoy a little roller skating then come back home to set-up your own Drive-In movie in your drive way!   My favorite part is the fun diner-style menu.

Tuesday, April 4, 2017

Measure What matters


Question 1: What are your objectives
As it says many businesses cannot answer this question. From my experience, I couldn’t either. As many of you know my family owns a small business. At times, it’s not ran as efficiently as I would like due to the fact my father is the most unorganized person in the world. Also, our personalities clash so bad at times it makes it impossible for us to communicate important things. I really wouldn’t have considered this question until reading and knowing its importance. In the future, I would like to sit down and consider what goals and objectives I want to achieve each year to continue growing our business. We have recently entered the catering business and I would really like to expand upon this in the future. Catering is very profitable and I love attending all of the large scale events and weddings.

Why is Instagram so Great?


Simplicity

There are a plethora of different photography apps, but none quite as great as Instagram.  With its on-the-go disposition, Instagram makes it extremely easy to share your life one moment at a time and keep updated with everything you enjoy. Along with a simplicity, have you ever noticed that not until recently, Instagram has never had annoying advertisements roaming around? With a straightforward and very uncomplicated feed, it’s no wonder why Instagram has gained so much success. It's effortless, yet, embellished. 

Ordinary turned Extraordinary

This app allows you to take a photo and turn it into something magnificent. Instagram makes you feel like a design guru. You have the ability to put your own personal taste of filters, tilt shifts, crop jobs,  and more into the mix. It is unique to you. With the click of a few buttons, your masterpiece is created and you feel like Picasso. Creativity at its finest. 

Instantaneous

Finally, Instagram is a quick form of communication to your public. Having #hashtags readily available make finding what you’re interested in and what’s trending at the moment as easy as ever. In turn, this means followers are easily gained which makes it a great outlet for bloggers and businesses as well. The fashion industry especially has shown a growing interest in using Instagram as one of their main platforms to speak to their audience. Why? It allows an account to showcase themselves, be creative and receive instant feedback, all while having the “show not tell” mentality. 

How to Fail Well


At this point in our life we have made plenty of mistakes, but are going to make many more. Sometimes failure comes into our life when we least expect and its never part of our plan. However, I have learned over my many failures to accept the failure, learn by it and to do better the next time. Here are my tips handle failure.

  1. Respond immediately. When you realize you’ve made a mistake, “own it” with those involved as soon as possible. Delaying only tempts you to put it off and rationalize why it’s not that big of a deal to share. If others don’t see you owning your mistakes they will question your credibility.
  2. Be crystal clear. Be direct and clear about the mistakes you make. If avoiding accountability is bad, half-owning a mistake wrapped in excuses is pathetic. Don’t beat around the bush or sugar coat the issue. Clearly identify the mistake and its implications. This will help bring people up to speed on the issue and enlist their support in what should be done next.
  3. Share the lesson learned. Failure is a wasted experience if nothing is learned. Learning a personal lesson is good, but teaching others from your mistakes is even better. It will take some humility on your part, but great leaders know that it’s much more effective to lead out of vulnerability with all of our imperfections than seeking to manage a façade of leadership perfection.
  4. Be ready for feedback. Just because you’ve taken responsibility doesn’t mean that people will not want to further process what has transpired. Be prepared for people to share their feedback. Resist the urge to be defensive. A wonderful proverb states that “a soft answer turns away wrath.” It is difficult for people to pour out their wrath on someone that takes feedback with humility. Remember, if you’re committed to “owning it,” this is part of the process.
  5. Move forward. You are going to fail, period. It’s part of the job description. Pick yourself up and move on. Earlier in my life I would be paralyzed by my mistakes. It would take me 48 hours or so to stop thinking about the failure. High capacity people don’t have that kind of time to be wasting by kicking themselves. Keep in mind you’re modeling that you can fail, learn, and move forward.

The sad reality is that many people run from owning their mistakes because they don’t want to look weak. The irony is that this very avoidance of accountability screams weakness. Strength in individuals comes from integrated character at every level. Next time something doesn’t go as planned remember these five tips and help better yourself by owning your failure.

Tuesday, March 28, 2017

Why should you come to ONU?


7 organization tips for the overwhelmed and over worked college student


College changes up your sleep schedule and your study habits, whether you plan for it to or not. You will be busy with classes, clubs, relationships, a job, and seemingly about a million other commitments, and it’s very easy to get frazzled with all of this on your plate! The mistake that most college students make, though, is not organizing their lives in a helpful way. Soon they miss assignments, forget about commitments, and feel the overwhelming pressure of having too much to do and not enough time to do it. Don’t let this happen to you.

1.       Get a planner

Yes, I know you have apps on your phone, but I have found my paper planner to be invaluable. Sometimes your college will provide you with a planner, but you can find them at Target, Walmart, Amazon, or Barnes & Noble depending on what you’re looking for. Pick on in a size that will be helpful to you. If you plan on carrying it in your backpack and you like to write big, there are larger 8”x11” planners. If you’re like me and often switch your planner from your backpack to your purse to your other purse, a smaller one might make more sense. Mine is 6”x8” and goes everywhere.

When picking a planner, you want to decide how you will use it. Do you want a monthly view, a weekly view, a daily view, or all three? Do you want to have to flip through to find the day of the week or do you want to just clip it so you can turn right to the current week? These are important questions, people! Another thing to keep in mind is how much you will be writing in it. The last thing you want is to have too many line items and not enough lines! Now your serene, organized planner is messy and you’ve written in the margins. This is my worst nightmare!

2.        Write it out colorfully!!!

To go along with your planner, you will need utensils to write in it. This year has been the year of white-out for me, but if you hate crossing things out or making corrections, you may want to stick to pencil. I also love multicolored pens. At the beginning of the semester, you can pick which color pen belongs to which activity. My freshman year, I wrote in one color pen and every time I would open my planner I’d have a mini freak out because it looked like I was booked all day, every day. Now, with each activity being a different color, I can quickly see how my day will be broken up.

3.       Track the bigger picture with a calendar
Along with your portable planner, you may want to get a monthly wall calendar too. They’re great for organizing and keeping track of your big-time items, like exams and project due dates, as well as any recurring meetings and important events such as your birthday, obviously. This way, you can easily see into the upcoming weeks and what you should accomplish.
       4. Use your phone or tablet
If you are not a paper and pen kind of person, there are also plenty of apps to help you organize your time. Most smartphones have a calendar app built in, and they also probably have a reminder app, so you can set alarms. I use my reminder app for paying bills, because I get a notification about five days before the money will be taken out of my account, so I can either transfer the funds or just know that I have enough money for everything that will be deducted! However, you can also use reminders for tests, work, or anything else you can think of.
Here are some other organization apps I have found helpful and they’re all free!

  • Planner Plus, which automatically connects to your calendar and any Facebook events. It then gives you the option to input tasks or projects, assign them a priority and be alerted when things are due.
  • myHomework is another free app where you can input homework assignments. It will ask you for a brief description, which class it is for and the due date. Then you can manually add classes them. This app also gives the option to choose a priority level for each assignment and set up reminders.
  • The last app I like is called Pocket Schedule. This app prompts you to add a semester and the duration of the semester. Then, you add your courses. You can input the days and times of each course, and even the location and the professor! Next, you can add exams and assignments with descriptions, pick a due date, set its priority, and schedule a reminder.

5.      Stick(y) to it

If you still feel overwhelmed, you might find sticky notes helpful. Specifically, you can put a sticky note for each day of the week on your desk, so you can see right in front of you that Monday you have a speech due, a meeting during lunchtime, and an event at night. When you’re feeling overwhelmed, the last thing you want to do is mess up your priorities and work on something that isn’t due for a week while the assignment due tomorrow is forgotten! Plus, at the end of each day when everything is completed, you can throw away the sticky note and watch yourself get through the whole week! Plus, it’s super satisfying to cross things off and then throw the whole day away.

6.    Create a filing system

To keep your college class materials organized, I suggest having a folder with enough pockets for all your classes, or individual folders or binders for each class. In addition, having a separate notebook for each class will help you stay organized, plus you won’t get confused when your Statistic materials mix in your social media notes. Organize these materials on your bookshelf or dresser in the order of the classes during the week. When you’re finished, put them at the back of the stack, so at the end of your week, they will all be in order for the next week!

7.        Get ready the night before

Something else that I have found helpful is to prepare for your classes the night before. This not only saves you precious sleep time in the morning, but then you won’t be rushing around trying to find everything while you’re still half in dream land. This includes packing your backpack for the day. Stick whatever book, notebook, calculator, and folder you’ll need for your first class.

Some of you might be exhausted just from reading this and probably think I’m nuts. But I will say this: if you are feeling a little overwhelmed or like you’re drowning in all your responsibilities, you might want to try a couple of these tips! You might be surprised by how much they help. Everyone learns what best works for them over their semesters in college, as a senior these are my best tips.

Tuesday, March 21, 2017

Pinterest


So - what is Pinterest and how does it work? Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as pinning on Pinterest) images or videos to their own or others' boards and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discovering those of likeminded people. The social network's goal is to "connect everyone in the world through the things they find interesting." Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet.

Three Wishes


Growing up it I can remember getting asked “if you had three wishes what would they be” well, being a kid there was no thought behind what I wanted. Most of the time I wished for more wishes, money and no bed time. As I’ve gotten older I have changed my answers to more well thought out answers.

1.       Wish one

I wish there were visiting hours in Heaven. I have had to withstand two painful and unexpected losses in my life and I think about them each and every day. My best friend was killed in a car accident just two years ago. Death is inevitable but laying a twenty-three-year-old to rest who was full of life, ambition and had some many years left was tragic. In each loss, I’ve learned something. Losing Neal, I learned to not hold back, and ask for forgiveness rather than permission.  However, losing my aunt just a month ago hit me hard. Some people always wondered why I was so close to her. Well, growing up I had lost my maternal grandparents before I was born and my paternal grandparents never came around. My mother was one of ten kids, her being the youngest and my Aunt Nina being the oldest. They were 24 years apart. therefore, she could have been my grandma and she played that role. I will never find another that loved me more than she.

2.       Wish two

I wish I could go back and tell my young self-everything I knew now. In junior high and even high school we are so wrapped up in being liked, wearing name brand clothing, having the ideal body figure. We let people bully us and tear us down. None of this stuff matters after high school. Being the prom queen means nothing to your employer, husband or kids. It shouldn’t mean anything to us. We let material things and popularity define us at a young age. It was the kids who didn’t have those things that had it all.  

3.       Wish three

I wish I could get my teenage years back. I was so obsessed with being an adult that I chose a job over girl’s nights. I chose a retirement plan over that spring break trip. All that stuff can wait. Live it up! Be young, wild and free. You have plenty years to worry about bills, a job and retirement. I may be doing things in reverse but after graduation I plan on living my twenties to the fullest.

Tuesday, March 14, 2017

Facts Show Facebook makes us Unhappy





No one joins Facebook to be sad and lonely. However, a new study from the University of Michigan psychologist Ethan Kross argues that that’s exactly how it makes us feel. Over two weeks, Kross and his colleagues sent text messages to 82 Ann Arbor residents five times per day. The researchers wanted to know a few things: how their subjects felt overall, how worried and lonely they were, how much they had used Facebook, and how often they had had direct interaction with others since the previous text message. Kross found that the more people used Facebook in the time between the two texts, the less happy they felt. The data, he argues, shows that Facebook was making them unhappy.
            It is my personal opinion that this specific social platform is very depressing. Any time I get on I find people sharing stories for people being shot, family members overdosing, fatal car crashes, and even unexpected death of toddlers. This is what our world has come to it is a sad and gloomy world. Facebook is the only social media site I see these heartbreaking events on. The other social platforms such as Snapchat and Twitter normally have funny and happy things that are happening in my friends lives. I honestly hate getting on Facebook anymore because it is either drama or someone posting depressing things. I would much rather be on a site that is showing happy life events rather than sad things.

Life Hacks




1.       Make more room in your small closet by using pop tabs


2.      Shower cap your shoes

Have you ever been traveling with several pairs of shoes and don’t want to lay them on your clothes? Problem solved! Place a shower cap over the bottom of your shoes to keep your clothes nice and clean!

3.      Shave your sweaters


Do you have a sweater that you love, but hate that lint balls it continues to gain? Take a woman’s razor and gently shave the sweater it will remove the unwanted lint balls.

4.      Bobby pins….EVERYWHERE??

Easy fix! Place a magnet strip in a bathroom drawer to easy hold all your bobby pins in one place.

5.      Ink stains on your favorite shirt

We’ve all been there, in fact I washed a pen in with all my dress clothes talk about a bummer! However, I was lucky enough to know place hand sanitizer on the stain to let it dissolve the ink.

6.     Keep your pizza warm on the ride home

When picking up a pizza turn on the heated seat and place the pizza box on the seat to keep your pizza warm on the ride home!

7.     7.  Rubber band and a paint can
This might be my favorite hack right now as I am painting my entire house.  Place a rubber band around an open paint can to wipe the extra paint of the paint brush instead of dripping paint down the side of the can.


8.      Use a stapler remover to organizing your key rings

Trying to add keys to your keychain, but sick of pinching your fingers and breaking your nails to do it? Me too! Next time use a stapler remover to hold the key ring open while placing keys on the ring.

9.      Love your costume jewlery but hate the green stain it leaves behind.

I have some fake rings that I love, but I hate the green ring it leaves on my finger. Well I have found if you paint the inside on the ring with clear finger nail polish it will not leave this annoying green mark on your hand.

10.  What to do with all those extra wine corks

We are all probably guilty of consuming a large amount of wine. Therefore, we have plenty of extra wine corks laying around. Put those wine corks to use by creating a homemade cork board!

Chapter 4 Twitter


In Chapter 4 of “Social Media Marketing Workbook” we learn how to use Twitter for a company account. Twitter is known for its short post of 140 characters or less. This can be very good or very bad. I have learned in my Public Relations class that most of us when reading only read about the first two sentences or 25 words. Twitter is perfect for that; you must use your words wisely to get your audience’s attention. However, in my opinion when you cannot get all your thoughts out in a single tweet the audience must leave the rest to their imagination. This could potentially be a bad thing because people could interpret the companies tweet in a negative way. Wording it a key factor on twitter.

Furthermore, twitter is a platform that uses hashtags frequently. These hashtags are keywords or theme and can be accessed by a simple click. This then displays all the other tweets, post, videos and photos with this hashtag. For example, for our restaurant I use #235Grill. This hashtag is simple it is the name of our establishment, easy to remember.  Simple enough to hope people will use it more frequently. Since Twitter is the hardest social platform to track comments using a hashtag in all post for a business makes it a little bit easier to track these comments.

Four Facebook Business Page Tips


1.        Get Targeted Likes

Facebook Likes aren't as valuable as they used to be -- nor are all Likes created equal. Now Facebook users can follow a page to receive updates without ever officially clicking Like. But that doesn't mean you shouldn't try to get new fans. The key is getting targeted Likes from people who will Like, share and comment on your posts. Don't start asking your cousins, classmates or mom to Like your page, unless they plan to engage with your content. These days, lack of engagement can actually hurt your page! Use page Like ads to target people by interest & location. Those are the folks who could become your customers. Most people don’t travel very far to eat dinner unless they are traveling through the area. Therefore, I target my page Like ads at people who live in that area. I'm not likely to do business with those living elsewhere. Those folks might engage with my posts, but what good is that if they don't ever visit my restaurant? Unless your page is for entertainment only, these Likes aren't worth the effort. Make sure to target the right people with your Facebook ads.

2.       Use Awesome Profile & Cover Images

Your profile and cover images are important, but don't spend a bunch of money on design. Use your company logo as your profile photo. That's the most important image on your page. Furthermore, don't put text, a phone number or website on your profile photo. Keep it simple, but make sure to brand your business so people will recognize the image in the news feed. It is recommended to only change your profile photo once or twice a year. Changing the image can cause brand confusion, which could result in lower engagement and reach. Your profile picture needs to be recognizable and easy to read on Facebook mobile because most of Facebook interactions now are viewed on a mobile device not a desktop or laptop computer.

3.       Experiment with How Often You Post

Some Facebook experts say you should post just once a day, others say 10 posts a day aren't enough. They all might be right. It depends on your specific business and audience. To boost engagement, I say post as often as you can. If that means 20 posts a day, go for it! You might find you don't need to post that often to get engagement on your page, and that fans are more responsive when you post fewer times. The key is to test to see what works best for your page.

4.       Buy Facebook Ads

The point of running a Facebook page is to get more exposure and customers for your business. But many people hate the idea of spending money on Facebook ads. It's a fact, unless you buy ads, your page will go nowhere. The good thing about Facebook ads compared to other advertising is that you can target people in all sorts of categories. Businesses on Facebook should budget money for Page Like Ads, Boosted posts and News Feed Ads. Treat your Facebook ad budget as you would a utility bill it’s a necessary cost of doing business! This is my newest tip that I recently have started using myself and I am so glad I pay for Facebook ads and to promote my business!