Chapter 4 Twitter

In Chapter 4 of “Social Media Marketing Workbook” we learn how to use Twitter for a company account. Twitter is known for its short post of 140 characters or less. This can be very good or very bad. I have learned in my Public Relations class that most of us when reading only read about the first two sentences or 25 words. Twitter is perfect for that; you must use your words wisely to get your audience’s attention. However, in my opinion when you cannot get all your thoughts out in a single tweet the audience must leave the rest to their imagination. This could potentially be a bad thing because people could interpret the companies tweet in a negative way. Wording it a key factor on twitter.

Furthermore, twitter is a platform that uses hashtags frequently. These hashtags are keywords or theme and can be accessed by a simple click. This then displays all the other tweets, post, videos and photos with this hashtag. For example, for our restaurant I use #235Grill. This hashtag is simple it is the name of our establishment, easy to remember.  Simple enough to hope people will use it more frequently. Since Twitter is the hardest social platform to track comments using a hashtag in all post for a business makes it a little bit easier to track these comments.