Tuesday, April 18, 2017

Chapter 5: The New Rules for PR and Social Media




Rule #1: You’re not in control. On social media, you are unable to predict what the millions of people are going to say. It’s out of your control.  Do not try to control the conversation it will only make the situation worse.

Rule #2: There is no market for your message. People now a days only listen to speak not to hear the actual message. So, it doesn’t matter how many people you reach with your message it matters how many actually listen and take action.

Rule #3: It’s about reaching the right eyeballs not all the eyeballs. This follows rule 2 you want to reach people that will interact and actually use your business paying for people to see your post that won’t use it is wasted money. Target the people that will use your services.

Rule #4: Its worse to not be talked about at all. Whether they are negative comments it is best to be mentioned than not at all. This draws attention to your name and more than likely will step up and defend your business based on their experience. This often will lead to people looking into your business to find out more for themselves.

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