How to Socialize Events

Within chapter seven of The Art of Social Media the author, Guy Kawasaki teaches the reader how to promote their event by using social media. He focuses on topics such as, creating a lasting hashtag, and covering the event. These two topics can help create an eternal image for the event you are promoting. Lets’ begin with creating a hashtag. The phrase “less is more” comes into play. A hashtag should be easy to remember so your followers can use it when talking about the event or business. In my case we use #235Grill because it is easy to recognize and remember, it is the name of our business. It should be mostly unique so it is not getting mixed up with other events or businesses hashtags. Considering we are the only Grill located on State Route 235 it is mostly original. Once you have created and linked your hashtag to every platform you want to get everyone to use it. When people come to our restaurant and dine it they may check in on Facebook and use are hashtag. This then allows people who follow them but do not follow us to view other post involving #235Grill in hopes they will like our page and most importantly come dine with us.

            Continuing on, for a business it is important to dedicate a single person to promote your social media podiums. Kawasaki talks mostly about promoting an event. Starting with getting the followers excited for the event! This may include tweets, post and photos to promote, and make people aware of the event. In the past, we have hosted events at the Grill and we would share photos of the raffle baskets, band that were playing, and items that would be auctioned off. By doing this people get a feel for what the event will consist of. However, the promoting doesn’t end there. During the event you want someone taking pictures of the individuals having fun! If the public see this, they may end up stopping by to check out the event. Furthermore, find positive post that people have posted and share them. Finally, after the event you want to recap what happened, what the event was for and thank everyone for their support. Overall, use social media to your advantage when planning an event, or promoting your business on a daily basis follow these tips to market efficiently.